Dream Cruises partnered with TripAdvisor to encourage travellers who are looking to travel to one of their three home port countries, to add on a cruise holiday on top of their holiday within these destinations.
This campaign also required two sets of IAB standard multi-click ad units to drive users to the advertorial. One focused on the destinations, and the other focused on the cruise ships. Both sets of banners were coded using HTML5 and CSS.
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