TUI and Marella Cruises partnered with Tripadvisor to promote their all-inclusive cruise holidays while also drawing attention to their Cruise Critic award and reviews. These IAB standard ad units ran across Tripadvisor and drove traffic to TUI's website.
The first set of banner ads created were animated with 3 separate frames promoting different perks of their cruise ships, and each frame featuring a different traveler review.
The second set of banner ads created were static and still displayed details of their all-inclusive ships and their Cruise Critic award.
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