Nivea partnered with TripAdvisor to create a 'Japan Starting 15' guide to help travellers plan their trip to Japan, and also encourage them to purchase Nivea products sold exclusively in Japan. The advertorial features 15 cities in Japan to check out in 2019 and provides places to visit and eat as listed on TripAdvisor.
This campaign also required a set of IAB standard multi-click ad units to drive users to the advertorial as they were browsing on TripAdvisor. These banners were coded using HTML5 and CSS.
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